Privacy Policy

ASKNJ 7T9 Communication Private Limited, incorporated under the Companies Act, 2013, with its registered office at 311, Akash meghduttam, Ram ganga vihar phase 2, Moradabad owns and operates the StoreDekho brand, the web platform storedekho.in, and the StoreDekho mobile application (collectively, the "Platform"). In this document, "We", "Us", or "Our" refers to ASKNJ 7T9 Communication Private Limited and/or its licensed Company, as the context requires. "You", "Your", or "User" refers to any person accessing or using the Platform.

This Privacy Policy is an electronic record under the Information Technology Act, 2000. It governs how we collect, store, process, share, and protect your information when you use the Platform. It does not apply to information collected by third parties you interact with through or alongside our Platform.

By registering an account or accessing the Platform, you agree to the terms of this Privacy Policy. If you are under 18 years of age, you confirm that a parent or legal guardian has accepted this Policy on your behalf and that you are using the Platform under their supervision. We may update this Policy from time to time — continued use of the Platform after changes are published constitutes acceptance of the updated Policy.

We collect information to provide you with a safe, personalised, and seamless experience. Here is a breakdown of what we collect and why:

We use the information we collect for the following purposes:

• Providing, operating, and improving the services and features on the Platform
• Processing payments and managing your transactions
• Resolving disputes, providing customer support, and troubleshooting issues
• Detecting, preventing, and investigating fraud or unauthorised activity
• Personalising your experience, including location-relevant content and recommendations
• Sending you transactional notifications, promotional offers, and service updates (with opt-out available for promotional communications)
• Conducting internal research and analytics to improve our products
• Complying with applicable laws and regulatory obligations
• Enforcing our Terms of Use and other applicable policies
• Fulfilling any other purpose disclosed to you at the time of data collection

We may also use your information for optional surveys and demographic studies to better understand our users and tailor our services. You will always have the option to opt out of promotional communications, though administrative and transactional messages cannot be opted out of.

We may share your information in the following circumstances:

We maintain industry-standard technical, physical, and administrative safeguards to protect your information from unauthorised access, misuse, loss, or alteration. All payment transmissions are encrypted. Your account is secured — please keep your credentials confidential, notify us immediately of any unauthorised access, and always sign out after each session.

While we take every reasonable precaution, no transmission over the internet is entirely risk-free. We are not liable for disclosures resulting from circumstances beyond our reasonable control, including force majeure events such as natural disasters, pandemics, cyberattacks by unknown third parties, or failures of third-party infrastructure.

The Platform is hosted on Amazon Web Services (AWS) infrastructure, which may store data on servers located outside India. AWS maintains its own robust security standards — details are available at aws.amazon.com/privacy.

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law. When you request deletion of your data, we will act on it promptly — however, certain information may be retained where permitted or mandated by law (e.g., for dispute resolution or fraud prevention).

If you close your account, you may do so via Profile → Support → Raise request in the mobile app. Upon account closure, we will either delete or de-identify your information, except where retention is required by law.

The Platform may contain links to external websites or services ("Third-Party Sites"). We are not responsible for the privacy practices, content, or security of those sites. Each Third-Party Site operates under its own privacy policy, which we encourage you to review before submitting any personal information. Our Privacy Policy does not govern information provided to or collected by any third-party service.

We may work with third-party advertising partners who use anonymised data about your visits to serve relevant ads. These partners do not receive your name, email, phone number, or address.

Any feedback, reviews, testimonials, or other content you post on publicly accessible areas of the Platform becomes publicly visible and may be viewed by other users. All intellectual property rights in such posts vest with us upon submission. We reserve the right to remove any post that violates our Terms of Use. Deleted posts may still appear in cached or archived pages, or may have been saved by other users.

In accordance with the Information Technology Act, 2000 and the rules made thereunder, we have designated a Grievance Officer to address concerns related to the handling of your personal information.

For any questions about this Privacy Policy that are not addressed above, please contact us at info@storedekho.in. We will make every reasonable effort to respond promptly.